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Launching the Silver logo, marking 25 years of the King’s accession to the throne



 This year, the Hashemite Kingdom of Jordan celebrates the twenty-fifth anniversary of His Majesty King Abdullah II’s accession to the throne, and the Silver Jubilee is an important national occasion to highlight the achievements made by the Jordanians under the leadership of His Majesty the King, and how Jordan wisely and strongly faced fateful challenges, and how His Majesty led the process of modernizing the Jordanian state and the transition. Bringing it into the twenty-first century

The logo represents a combination of classic elegance and modern simplicity, which the Kingdom achieved over 25 years by harmonizing authentic traditions, leadership and innovation.
It symbolizes the harmony between embracing the values of the past, openness to the promising future, and Jordan’s move towards further progress, based on His Majesty’s firm commitment and dedication to serving the nation and the people.
The logo is inspired by royal symbols and the signature of His Majesty King Abdullah II. Its design philosophy is summed up as “simplicity on a royal scale,” and combines the royal crown and the number 25.